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Saco-Indonesia.com,-Dalam 15 tahun terakhir, Jody Brotosuseno (39) sudah mencoba berbagai usaha. Peruntungan berbuah di usaha kuliner dengan tulang punggung pada Waroeng Steak and Shake. Kini, ia punya 50 gerai Waroeng Steak and Shake di sejumlah kota.

Ia juga memiliki belasan gerai untuk unit usaha lainnya. Paling sedikit 1.000 pekerja mendapatkan kegiatan sekaligus penghasilan dari seluruh unit usahanya.

Pencapaiannya hari ini tentu tidak diraih dalam semalam. Bersama istrinya, Siti Handayani alias Aniek, Jody berkali-kali merasakan jatuh bangun berwirausaha. Hal itu bukan hal mudah karena modal mereka terbatas dan belum ada investor pada awal membangun usaha.

Memang banyak orang pada awalnya tidak akan percaya Jody bekerja keras membangun bisnis. Hal itu tidak lepas dari latar belakang keluarganya, pemilik jaringan restoran Obonk Steak and Ribs.

Meski ayahnya, Sugondo, pemilik jaringan restoran yang punya lebih dari 60 gerai itu, Jody tidak mendapat perlakuan istimewa. Ia menerima gaji sebagai pegawai biasa di jaringan restoran tersebut. Apalagi Jody bertekad mandiri sejak menikahi Siti Hariani alias Aniek pada 1998.

Dengan gaji itu, Jody dan Aniek tahu mereka butuh pendapatan lebih baik. Dengan ijazah terakhir setingkat SMA, sangat sulit mendapat peluang kerja jika harus melamar ke tempat lain. Jody dan Aniek akhirnya membulatkan tekad menjadi wirausaha. Agar bisa fokus, mereka sepakat meninggalkan bangku kuliah. Jody meninggalkan pendidikannya pada Jurusan Arsitektur, Universitas Atma Jaya Yogyakarta, pada semester delapan.

Sambil bekerja di Obonk, Jody mencoba berjualan aneka makanan. Awalnya berjualan susu segar, lalu roti bakar dan jus buah. Namun, bisnis itu terpaksa berhenti karena peralatannya banyak diambil orang.

Jody juga berjualan kaus partai politik. Pada Pemilu 1999, jumlah partai membengkak dari tiga menjadi 48 partai. Jody melihat peluang itu dan memanfaatkan dengan berjualan kaus berlambang partai politik. Hasil penjualan, antara lain, digunakan untuk mengontrak rumah di kawasan Demangan, Yogyakarta.

Selepas pemilu, Jody dan Aniek berpikir lagi mencari tambahan. Kelahiran anak pertama, Yuga Adiaksa, membuat kebutuhan bertambah. Akhirnya pasangan itu memutuskan berjualan steik, seperti yang sudah dilakukan keluarga Jody. Namun, pasangan itu tidak meniru konsep Obonk Steak.

Mereka memilih mahasiswa dan pelajar sebagai target pasar. Untuk merek usaha, mereka memilih nama Waroeng Steak and Shake. Gerai pertama dibuka di teras rumah mereka karena tidak ada dana untuk menyewa tempat. ”Saya pilih istilah warung untuk menegaskan pesan makan steik di sini tidak mahal,” ujar Jody.

Namun, mereka terbentur modal untuk memulai usaha. Kala itu, Jody dan Aniek hanya punya uang Rp 100.000. Akhirnya, Jody menjual motor dan hasilnya dipakai untuk modal awal Waroeng Steak. Ketika baru mulai, Jody mengurus dapur dan melayani pembeli, sementara Aniek menjadi kasir. Namun, warung itu tidak langsung ramai. ”Pernah sehari cuma dapat bersih Rp 30.000,” ujarnya.

Masukan pelanggan

Pembeli masih sepi, antara lain karena warung itu belum terkenal. Selain itu, masyarakat juga masih menganggap steik makanan mahal. ”Pembeli memberi masukan agar warung saya lebih disukai. Saya dengar masukan mereka,” ujarnya.

Jody membuat spanduk besar dengan warna mencolok di depan gerainya. Di spanduk dicantumkan harga steik yang murah. Ia juga mempromosikan warungnya lewat selebaran. Tidak butuh lama, warung Jody mulai ramai pembeli dari kalangan mahasiswa dan pelajar. ”Malah kami mulai kewalahan,” ujarnya.

Kala itu, Waroeng Steak and Shake baru punya 10 hotplate dan lima meja. Saat ramai, tak jarang pembeli terpaksa menunggu meja kosong. Bahkan, Jody beberapa kali terpaksa mengambil hotplate setelah pembeli selesai makan tetapi masih duduk di meja. Sebab, hotplate akan dipakai untuk memenuhi pesanan pembeli lain.

Pelan-pelan, Jody menambah peralatan. Ia juga merekrut pegawai untuk melayani pembeli yang semakin banyak. ”Setahun sejak buka di Demangan, kami membuka satu cabang lagi,” ujarnya.

Untuk pembukaan gerai kedua, Jody mengajak kerabat dan temannya menanam modal dengan pola bagi hasil. Pola itu dipakainya sampai gerai kedelapan. Di gerai kesembilan dan seterusnya, Jody mendanai sendiri. ”Asal bisa menyesuaikan inovasi dengan kebutuhan pasar, bisa berkembang terus. Masukan pelanggan selalu kami perhatikan,” tuturnya.

Masukan pembeli tetap diandalkan dalam pertimbangan pengembangan usaha. Menu-menu baru dihadirkan untuk menyesuaikan permintaan pelanggan. Meski bermerek Waroeng Steak and Shake, gerai-gerai Jody juga menyediakan menu dengan bahan utama nasi. Padahal, steik biasanya disantap dengan kentang goreng.

Pengembangan

Saat Waroeng Steak and Shake semakin berkembang, Jody kembali membuat keputusan untuk berkonsentrasi penuh. Ia tinggalkan Obonk agar bisa sepenuhnya mengurus Waroeng Steak and Shake. Sejak 2002, ia fokus mengembangkan Waroeng Steak and Shake yang terus menambah gerai.

Konsentrasinya membawa hasil menggembirakan. Kini, ia mengelola 50 gerai Waroeng Steak and Shake di sejumlah kota. Ia juga membuka gerai aneka makanan dengan bendera Festival Kuliner. Bisnis kulinernya dilengkapi dengan Waroeng Penyetan dan Bebaqaran serta delapan gerai waralaba merek lain. Ia juga merambah bisnis olahraga dengan membuka arena futsal.

Meski yakin pasar Indonesia masih terbuka sangat luas, Jody sudah mulai mempersiapkan ekspansi ke luar negeri. Untuk pasar luar negeri, Waroeng Group akan menggunakan pola waralaba. ”Untuk pengembangan pasar Indonesia, kami berusaha dikelola sendiri dengan dana sendiri,” ungkapnya.

Wajar ia yakin bisa mendanai sendiri pembukaan gerai baru. Dalam salah satu kuliah umum di Yogyakarta terungkap, salah satu gerainya di Yogyakarta beromzet rata-rata Rp 500 juta per bulan. Padahal, ia mengoperasikan puluhan gerai.

Namun, tidak semua dinikmati sendiri oleh Jody. Salah satu gerainya di kawasan Gejayan, Yogyakarta, didedikasikan untuk kegiatan amal. Seluruh keuntungan dari gerai itu dipakai untuk mendanai Rumah Tahfidz, pesantren penghafal Al Quran dengan santri hampir 2.000 orang. Selain dari gerai itu, Jody juga menyumbangkan sebagian keuntungan dari unit usaha lainnya untuk mendanai tujuh Rumah Tahfidz yang dikelolanya. ”Saya dibantu teman-teman, tidak menanggung sendiri,” ujarnya merendah.

Jody memang selalu tampak bersahaja dan merendah. Jika bertemu sepintas, sama sekali tidak terlihat sosok orang muda pemilik bisnis beromzet puluhan miliar rupiah per bulan. Bisnis yang dibangun dengan kerja keras sendiri, bukan warisan. Kerja keras dalam 12 tahun mengantarnya dari pemuda yang batal jadi arsitek tetapi menjadi raja steik. (Kris Razianto Mada)

 

Sumber : Kompas Cetak/http://bisniskeuangan.kompas.com/read/2013/06/08/08323684/Gagal.Jadi.Arsitek..Sukses.Berbis nis.Steik
Editor :Liwon Maulana
Gagal Jadi Arsitek, Malah Sukses Berbisnis Steik

GREENWICH, Conn. — Mago is in the bedroom. You can go in.

The big man lies on a hospital bed with his bare feet scraping its bottom rail. His head is propped on a scarlet pillow, the left temple dented, the right side paralyzed. His dark hair is kept just long enough to conceal the scars.

The occasional sounds he makes are understood only by his wife, but he still has that punctuating left hand. In slow motion, the fingers curl and close. A thumbs-up greeting.

Hello, Mago.

This is Magomed Abdusalamov, 34, also known as the Russian Tyson, also known as Mago. He is a former heavyweight boxer who scored four knockouts and 14 technical knockouts in his first 18 professional fights. He preferred to stand between rounds. Sitting conveyed weakness.

But Mago lost his 19th fight, his big chance, at the packed Theater at Madison Square Garden in November 2013. His 19th decision, and his last.

Now here he is, in a small bedroom in a working-class neighborhood in Greenwich, in a modest house his family rents cheap from a devoted friend. The air-pressure machine for his mattress hums like an expectant crowd.

 

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Mike Perez, left, and Magomed Abdusalamov during the fight in which Abdusalamov was injured. Credit Joe Camporeale/USA Today Sports, via Reuters

 

Today is like any other day, except for those days when he is hurried in crisis to the hospital. Every three hours during the night, his slight wife, Bakanay, 28, has risen to turn his 6-foot-3 body — 210 pounds of dead weight. It has to be done. Infections of the gaping bedsore above his tailbone have nearly killed him.

Then, with the help of a young caretaker, Baka has gotten two of their daughters off to elementary school and settled down the toddler. Yes, Mago and Baka are blessed with all girls, but they had also hoped for a son someday.

They feed Mago as they clean him; it’s easier that way. For breakfast, which comes with a side of crushed antiseizure pills, he likes oatmeal with a squirt of Hershey’s chocolate syrup. But even oatmeal must be puréed and fed to him by spoon.

He opens his mouth to indicate more, the way a baby does. But his paralysis has made everything a choking hazard. His water needs a stirring of powdered food thickener, and still he chokes — eh-eh-eh — as he tries to cough up what will not go down.

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Mago used to drink only water. No alcohol. Not even soda. A sip of juice would be as far as he dared. Now even water betrays him.

With the caretaker’s help, Baka uses a washcloth and soap to clean his body and shampoo his hair. How handsome still, she has thought. Sometimes, in the night, she leaves the bedroom to watch old videos, just to hear again his voice in the fullness of life. She cries, wipes her eyes and returns, feigning happiness. Mago must never see her sad.

 

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 Abdusalamov's hand being massaged. Credit Ángel Franco/The New York Times

 

When Baka finishes, Mago is cleanshaven and fresh down to his trimmed and filed toenails. “I want him to look good,” she says.

Theirs was an arranged Muslim marriage in Makhachkala, in the Russian republic of Dagestan. He was 23, she was 18 and their future hinged on boxing. Sometimes they would shadowbox in love, her David to his Goliath. You are so strong, he would tell her.

His father once told him he could either be a bandit or an athlete, but if he chose banditry, “I will kill you.” This paternal advice, Mago later told The Ventura County Reporter, “made it a very easy decision for me.”

Mago won against mediocre competition, in Moscow and Hollywood, Fla., in Las Vegas and Johnstown, Pa. He was knocked down only once, and even then, it surprised more than hurt. He scored a technical knockout in the next round.

It all led up to this: the undercard at the Garden, Mike Perez vs. Magomed Abdusalamov, 10 rounds, on HBO. A win, he believed, would improve his chances of taking on the heavyweight champion Wladimir Klitschko, who sat in the crowd of 4,600 with his fiancée, the actress Hayden Panettiere, watching.

Wearing black-and-red trunks and a green mouth guard, Mago went to work. But in the first round, a hard forearm to his left cheek rocked him. At the bell, he returned to his corner, and this time, he sat down. “I think it’s broken,” he repeatedly said in Russian.

 

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Bakanay Abdusalamova, Abdusalamov's wife, and her injured husband and a masseur in the background. Credit Ángel Franco/The New York Times

 

Maybe at that point, somebody — the referee, the ringside doctors, his handlers — should have stopped the fight, under a guiding principle: better one punch too early than one punch too late. But the bloody trade of blows continued into the seventh, eighth, ninth, a hand and orbital bone broken, his face transforming.

Meanwhile, in the family’s apartment in Miami, Baka forced herself to watch the broadcast. She could see it in his swollen eyes. Something was off.

After the final round, Perez raised his tattooed arms in victory, and Mago wandered off in a fog. He had taken 312 punches in about 40 minutes, for a purse of $40,000.

 

 

In the locker room, doctors sutured a cut above Mago’s left eye and tested his cognitive abilities. He did not do well. The ambulance that waits in expectation at every fight was not summoned by boxing officials.

Blood was pooling in Mago’s cranial cavity as he left the Garden. He vomited on the pavement while his handlers flagged a taxi to St. Luke’s-Roosevelt Hospital. There, doctors induced a coma and removed part of his skull to drain fluids and ease the swelling.

Then came the stroke.

 

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A championship belt belonging to Abdusalamov and a card from one of his daughters. Credit Ángel Franco/The New York Times

 

It is lunchtime now, and the aroma of puréed beef and potatoes lingers. So do the questions.

How will Mago and Baka pay the $2 million in medical bills they owe? What if their friend can no longer offer them this home? Will they win their lawsuits against the five ringside doctors, the referee, and a New York State boxing inspector? What about Mago’s future care?

Most of all: Is this it?

A napkin rests on Mago’s chest. As another spoonful of mush approaches, he opens his mouth, half-swallows, chokes, and coughs until it clears. Eh-eh-eh. Sometimes he turns bluish, but Baka never shows fear. Always happy for Mago.

Some days he is wheeled out for physical therapy or speech therapy. Today, two massage therapists come to knead his half-limp body like a pair of skilled corner men.

Soon, Mago will doze. Then his three daughters, ages 2, 6 and 9, will descend upon him to talk of their day. Not long ago, the oldest lugged his championship belt to school for a proud show-and-tell moment. Her classmates were amazed at the weight of it.

Then, tonight, there will be more puréed food and pulverized medication, more coughing, and more tender care from his wife, before sleep comes.

Goodbye, Mago.

He half-smiles, raises his one good hand, and forms a fist.

Meet Mago, Former Heavyweight

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